“Vogue has published covers and photos that include AI-generated imagery.”

Question

I chose this claim because I kept seeing people online saying Vogue was using AI for their photoshoots, and honestly I didn’t know if it was real or just people being dramatic. So I looked it up, and Business of Fashion confirmed that Vogue Italia actually did publish covers and editorial images created with AI. It wasn’t just a rumor  they really used it. And once I saw that, it made so much sense why everyone was arguing about it.

The article explains that Vogue said they were trying something “creative” and “experimental ” but people in the fashion industry had mixed reactions. Some thought it was cool, but a lot of people were upset because it takes opportunities away from real photographers, models, makeup artists basically the whole creative team that usually works on these shoots. And honestly, I get why people were mad. Fashion is supposed to be expressive and human, not computer generated. What stood out to me is how fast AI is showing up everywhere now  even in big magazines like Vogue.  

 It kind of shows how the industry is changing, but also how complicated it is. Using AI might look “cool,” but it also raises questions about originality and whether brands are just trying to save money instead of paying real artists. So the claim is definitely true, and the reaction behind it shows why it became such a big deal online.

Answer 1

This claim is true. In Vogue’s August issue, the magazine featured an advertisement from fashion brand Guess, which included photos of models that were AI-generated. This sparked major backlash from not only readers but also other models in the industry. BBC mentioned criticism from Felicity Hayward, a model who explained that the ad felt “‘lazy and cheap’” (BBC). It most certainly sparks a conversation about the increasing use of AI and for what reasons it should be used. It is also worth mentioning inclusivity around this issue. Both of the models in the Guess ad were white, thin, and young. Another thing Hayward talked about was how harmful this could be to people’s mental health and self-esteem because of the lack of diversity within models (BBC). The company that created the AI campaign, Seraphinne Vallora, has only replied with defense. Their founders, Valentina Gonzalez and Andreea Petrescu, reinforced that “‘At the end of the day, we are a business and use images on Instagram that will create a conversation and bring us clients’” (BBC). The unattainability of these AI models has people worried about what diversity within fashion will look like in the future. 

Article: https://www.bbc.com/news/articles/cgeqe084nn4o